Silhouette of a modern house with a swimming pool and a palm tree against a setting sun or sky during sunset.

TAMARISK LANE

WE INCUBATE, ADVISE, AND INVEST IN CULTURE CHANGING COMPANIES.

SPORTS

FOOD

ENTERTAINMENT

LIFESTYLE

EXPERIENTIAL

WHO WE ARE

Tamarisk Lane incubates, invests, and advises category changing companies at the intersection of culture and capital.

We have a history of success in building category changing companies in food, sports, experiential, digital and next generation entertainment companies.

We roll up our sleeves with every founder and partner we back. No two opportunities are alike, but our approach is always the same: hands-on, collaborative, and creatively driven. We are obsessed with creating meaningful and measurable results.

WHAT WE BELIEVE & DO

We believe that business is the best game in the world and we wake up every day excited to play. We combine raw horsepower with the wisdom that comes from experience and a definitive vision of the future.

Investment: We partner early and selectively. We are extremely high conviction. We add immediate value through our network, media expertise, and operational rigor.

Incubation: We build 0 to 1. We fund and operate MVPs to validate ideas and prove demand. Once the foundation is solid, we partner with the right people to scale aggressively.

Advisory: Our team provides M&A advisory, corporate venture services, and digital marketing strategy. We see a lot and in an ever changing world we help companies skate to where the puck is going.

SOME OF OUR INVESTMENTS

A graphic of a yellow chicken with wide eyes, an open beak, and a red comb. The chicken's face is centered inside a circular label with the words "Dayglo Hot Chicken" written around it.
Logo for Jumbo Media with bold black text, white outline, and a red dot on the letter 'J'.
Black and white photograph of a person riding a mountain bike on a trail surrounded by trees and foliage.

MORE OF OUR PORTFOLIO

INVESTMENTS, INCUBATIONS, CLIENTS

Red and black sign reading 'Chain' in stylized text.
Close-up of a logo with the word 'ESTATE' in black capital letters on a white background.
The word 'CRYPT' in large black letters with a skull inside the letter 'C,' and a red 'TV' logo overlapping the letter 'T' in 'CRYPT.'
The image contains the Hershey's logo with the word 'Hershey' written in a stylized blue script font.

MEDIA & ENTERTAINMENT PARTNERS

Amazon Prime Video logo with a curved arrow underneath
Meta logo with the stylized infinity symbol in blue and the word Meta in dark blue.
The word 'ROKU' in bold purple letters.
Colorful logo with the word "Peacock" in stylized text.
Close-up of the FOX logo in black and blue letters.
Close-up of the red Netflix logo on a black background.
MGM logo.

Our incubation approach.

WE BUILD 0 TO 1

We fund and operate a minimum viable product: an app, pop-up, or experience. We tap our network to build excitement and prove demand, then establish a framework and business model ready to scale.

THEN WE PARTNER TO SCALE

We find the right partners to come in and accelerate to scale. We apply the same rigor and commitment we have with our investments and support our incubation teams like they’re direct members of the Tamarisk team.

Advisory Services

We help connect the dots between innovators and incumbents. We do that for our portfolio companies and for a select list of corporate clients looking to stay ahead of incoming trends.

  • Smaller companies are increasingly approached for joint ventures, mergers, and acquisitions. We help guide small teams through these structural changes through material preparation, direct negotiation, and pre and post transaction advising.

  • We act as an outsourced corporate venture arm for a select group of large companies that don’t have the headcount or desire to build one internally. We provide tailored market diligence, sourcing, and deal structuring for our clients looking to stay current.

  • Leveraging our network and digital media expertise, we help companies build full digital strategies that break through the noise. We design one-of-a-kind campaigns, partner with top creators and influencers, then bring the vision to life through our production network.

IN THE PRESS

  • Entrepreneur.com logo.

    Serial entrepreneur and investor Jack Davis shares the vital metric he uses to predict if a concept will scale or fail.

    BY DAN NOVA

    Full article
  • Deadline logo.

    Fox Entertainment Buys Stake In B.J. Novak’s Fast-Food Pop-Up Chain, Deal Includes First-Look Pact

    BY NELLIE ANDREEVA

    FULL ARTICLE
  • Deadline logo.

    Major League Baseball Acquires Stake In Jomboy Media, Will Integrate Its Content Across Digital Platforms

    BY DADE HAYES

    FULL ARTICLE
  • Forbes logo.

    ‘Hot Chicken’ Is On The Menu With Dave’s Billion Dollar Buyout

    BY SHIMITE OBIALO

    FULL ARTICLE
  • Bloomberg logo.

    PopUp Is Wall Street’s Bet a National Chain Can Actually Make Good Bagels

    BY CHARLES GORRIVAN

    FULL ARTICLE
  • Text that reads 'THE WRAP' in large black letters against a black background.

    Josh Flagg’s Estate Media Clears $6 Million in Revenue, Closes $1 Million Seed Round for Social-Focused Real Estate Company

    BY KAYLA COBB

    FULL ARTICLE